Leonardo Juárez González
Current Work, Employment or Business Ownership
Founder & CEO at DaftonMedia, a marketing agency (received Angel Investment and Working Capital Loan from Jim Clifton, Gallup’s Chairman)
Founder & CEO at Trok, digital broker for trucks & construction machines (Founder Institute 2020 Alumni, The Clifton’s Foundation 3rd Place 2024 Pitch Competition, Emprelatam Accelerator Program 2025)
Member of The Clifton Foundation Advisory Counsil
About our Coach
My journey began at age 5 as an actor in the TV series “Amarte así Frijolito,” filmed in Argentina for Telemundo. This ignited my passion for storytelling and the creative arts.
In 2016, I entered an entrepreneurial contest in Mexico City, competing against 15,000 participants. I pitched my vision to Gallup’s CEO, Jim Clifton, who became my angel investor and helped me launch DaftonMedia, a digital marketing agency.
Since 2017, DaftonMedia has worked with renowned brands in Mexico and the U.S., including Lincoln, Cadillac, GMC, SHRM, and The World Bank, crafting successful digital strategies.
In 2018, I won the “Find Your Freedom Internship” at Harley-Davidson, collaborating with the company to connect with younger generations.
Recently, I’ve specialized in monetizing used industrial machinery and commercial vehicles, understanding the importance of optimizing operations for sustainable growth.
Through my experiences, I’ve learned that marketing thrives on a solid operational foundation, and I’ve dedicated myself to scaling businesses by creating synergies for growth.
Coaching Subject Areas
Marketing, entrepreneurship, technology (AI, Website, Python, Data Analysis), fundraising, sales, leadership, growth mindset, scaling up methodology.